Today our portfolio company Encoding.com announced the beta launch of Vid.ly, a service that solves the problem “how can I make my videos available to everyone on any device.” They put together a fantastic demo video you can watch here: http://vid.ly/5u4h3e.
This is a very large pain point for businesses that want their videos to play properly. It is estimated that up to 30% of videos called do not load and play successfully. The reason is mainly due to a fracturing of formats in the market, each with its own set of rules to allow videos to play. Think of all the different operating systems, browsers, mobile devices, screen sizes and shapes, and so on. If the video file’s encoding is not comprehensive or current, or the format is not properly detected, the video may not load and play. This results in a negative customer experience for the potential viewer, lost revenue for the business, and so on. In fact, it was in discussion with many of the 1,400+ customers that have done millions of encodes with Encoding.com that gave rise to the concept for this service.
Now, with Vid.ly, a publisher of a video can upload the file to vid.ly and have it encoded for all formats, keep current with encoding requirements, hosted in the cloud, receive URL shortening and tracking, and format detection for so the video will play successfully when accessed by any user, any format, any device, anywhere and anytime. One video, all formats.
Vid.ly is starting as a free service today, following with a premium professional service in a few months. The premium service will include API access, adaptive bit rate streaming for Apple devices (HTTP Live Streaming), ability to customize the 14 profiles, no source file size restrictions and premium CDN access or choose your own. If you are interested in participating in the beta launch free service, here is your invite code: HNY2011.
Two years ago Encoding.com launched as the first cloud-based encoding service provider and has quickly grown to become the largest encoding service on the Web. We are really excited about Vid.ly and the next two years. Congratulations to Greg and Jeff and the team.